From bedroom mix to first 1,000 streams

A thousand streams is the barrier nine out of ten songs never breach. Luminate’s 2025 year-end report, released in January 2026, showed that 88% of titles on streaming platforms had 1,000 or less streams in a full year. Currently about 106,000 new titles are arriving on streaming services each day, 7% more than the 99,000 […]